RM Istituto Moda e Design
VSD
Master RM Istituto Moda e Design

Visual design

A matter of exchanges
Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last.
Duration
10 months
Credits
60
Start date
November
Lang
English

Course leader

Francesco Cavalli
Creative director
Francesco Cavalli has accumulated more than twenty years of experience in the area of visual communication as a creative director and strategic designer. He lives and works in Milan, where he founded Leftloft together with Bruno Genovese, David Pasquali and Andrea Braccaloni while studying town planning at Milan Polytechnic. Since 1997, the office has designed more than 900 projects for clients in Italy and abroad. From corporate identity to publishing and event curating, he has worked for Moleskine, Documenta, FC Internazionale, Milan Triennale, Cassina, Colmar and Subito, among others. In 2009, he left Milan temporarily to open a subsidiary office in New York. Over the years, he has combined his professional work with promoting design culture through the Ministero della Grafica association and teaching at the Milan Polytechnic Faculty of Design and in other schools. In 2015, he created Luft, Leftloft’s research think tank, a workshop for brainstorming about the meaning and practice of contemporary design processes that organises multidisciplinary discussion events.

Why?

If the world’s geography is made up of intercommunicating vessels, which tools do we need to be sure that our messages do not fall by the wayside? Visual design is the discipline practised by those who develop major flows of information and content. Each sign is followed by a reaction. Each step forward is followed by a trade or an exchange. What’s important is that they are always constructive, fair and interesting.

Professional opportunities

Visual designers find employment in areas where firms have to relate to the public, such as in editorial offices, production companies and start-ups. And also, of course, in the design and communication industry, as freelancers or in the galaxy of local and international graphic design, branding, advertising, digital and service design offices and agencies. From an ATM user interface to television title credits, from biscuit packages to speeding fines, from the newspapers we read to the events we attend to the socks we wear, the whole world is a huge mine of opportunities for design.

Who should attend

This course is for designers who hold a first-level degree and/or have accumulated some professional experience in issues concerned with graphic design, image, communication, product and publishing, as well as everyone in general who thinks that communication is a viable career choice and a strong aid to individual growth. This is a Masters for those who believe that details make all the difference and are convinced that communication and experience are forged on an emotional, creative and artistic level as much as in terms of strategy.

Curriculum

Working and thinking together: the students develop – while designing – their skills in composition, drawing and the use of typography and of photography, as well as the foundations of data display and of prototyping as technical and artistic bases for giving shape to ideas. At the same time, students experiment with different approaches to research, to understanding the issue of design and its bonds, and to generating ideas that have real impact. The projects cover a variety of areas of image and cultural, commercial and editorial communication, creating products for physical and digital applications.

Topics

– Research
– Art direction
– Branding
– Publishing
– Typography and icons
– Data display
– Wayfinding and signage
– Digital and user interface design
– Concept generation
– Integrated graphic/communication design

Student of the Year

At the end of each academic year, RM rewards the best talent of every course and every year. The award is given to the student who has distinguished him- or herself in terms of his/her academic career and portfolio, according to the assessment both of an internal committee of teachers and of an external committee of professionals who are invited to assess the portfolio (the student’s anonymity is protected). If the class in question is composed by 20 students, the award for Student of the Year includes both RM’s official acknowledgement and the complete reimbursement of the winner’s annual tuition fee.

Endorsement

For the quality and effectiveness of its didactic model, this Masters course has been endorsed by:

AIAP
Associazione italiana design della comunicazione visiva

Project Lectuters

Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader graphic designers occupying the lectern in the course of the ten months.
Each studio spends a month with the students. 8 four-week months and 2 three-week months.
Each week you will have a 6 hour day and an 8 hour day lesson with the design studio.
At the end of the month, the student receives an evaluation on the developed project.
Some design studios can be replaced during the Master, with other top-level studios, maintaining the international Faculty’s standards.

Base
Visual design studio
“We believe brands are like people: they will stand out through their unique personalities and attitudes.” Base is a leading international branding firm led by creatives based in New York, Brussels and Geneva. Base's work lives at the intersection of business and culture, with a client roster that includes renowned cultural institutions, corporations, fashion houses, media companies, colleges, celebrities, cities and many more.
Hort
Visual design studio
Hort emerged from the Frankfurt techno scene in 1994, originally founded by Eike König as "Eikes grafischer Hort". The studio moved to Berlin in 2007 and has been growing as a group ever since. Hort does art direction, branding, creative consultancy, editorial design, graphic design, illustration, lectures and workshops. Hort works with institutions such as Arte, Bauhaus Dessau, Bergen Assembly, Mousonturm, Frankfurter Positionen and Tanzplattform Deutschland, as well as brands like Adobe, IBM, Microsoft, Nike, The New York Times and Universal Music. People working at Hort are Anne Büttner, Eike König, Elizabeth Legate, Tim Rehm, Tim Schmitt, Tim Sürken and Alan Woo, together with other freelancers and interns.
G Design Studio
Visual design studio
G Design was established in Athens by the designers Michalis Georgiou and Dimitris Stefanidis to work in a fieldthat encompasses a host of disciplines, from brand identity and packaging to strategic design and digital experience. The studio perceives every project as an opportunity for everybody involved in the creative process to be enriched with learning. The impression made by their design work can be summarised as the concepts of clarity, authenticity and emotive resonance. In the vision adopted by the G Design Studio, the same degree of importance is attributed to new technologies and practical skills. The aim is to produce design that is rich with meaning, capable of sparking our imagination and of producing lasting effects. Michalis Georgiou holds a diploma from the London College of Printing and is Graphic Design Pathway Leader at the Vakalo College of Art and Design, where he has lectured for more than twenty years. Dimitris Stefanidis was educated in London, Athens and the Pratt Institute in New York. He has worked with Pentagram New York and FutureBrand in London and currently lectures in Branding at the Vakalo College.
Studio FM Milano
Visual design studio
The Studio FM Milano was founded in 1996 by Barbara Forni and Sergio Menichelli, who were joined by Cristiano Bottino in 2000. The office specialises in graphic design, with a special focus on art direction, co-ordinated image, publishing graphics, exhibition design, signage and web design, working for both commercial clients in fashion, design, architecture, industry, the service sector and culture, and in partnership with public-sector institutions. The office has received important acknowledgements for its work, including an Honourable Mention at the ADI Compasso d’Oro in 2001 and the European Design Awards, which it won every year from 2008 to 2015. Among its clients are such names as Brioni, Bticino, Cassina, Coop Italia, the City of Milan, the City of Rome, Electrolux, Ermenegildo Zegna, Expo Milano 2015, Expo Zaragoza, Fantini Rubinetterie, the Massimo De Carlo Gallery, Gianfranco Ferré, Hachette Rusconi Editori, MIT Massachusetts Institute of Technology, MUDEC Milan Museum of Cultures, the Cinisello Balsamo Museum of Contemporary Photography, NDIA Doha New International Airport, Poltrona Frau, Saipem and Tecno.
Landor
Visual design studio
Landor was established in 1941 by Walter Landor, who in 1964 transferred the main office on board the ferryboat Klamath in San Francisco Bay, where it soon became a magnet for creativity, attracting visits from people like Andy Warhol, Tom Wolfe, Issey Miyake and Marshall McLuhan. At that time, the agency pioneered many of the research approaches, solutions and methods that have now become standard for branding. Landor is now an agency with 29 offices in 21 countries worldwide that work to partner with top global brands, including Aeroflot, Bayer, BBC, BMP, BP, Citroën, Danone, Etihad Airways, the International Hotels Group, Procter & Gamble, the Russian Copper Company and the Tata Group. The agency offers a wide range of services, from strategy, positioning, corporate identity and brand architecture to prototyping, naming, verbal identity, environments, experiences and engagement, interactive and media design. Landor is part of the Young & Rubicam Group, which belongs to the holding company WPP, the world’s largest marketing and communication concern.
Leftloft
Visual design studio
Founded in Milan in 1997 by Andrea Bacaloni, Francesco Cavalli, Bruno Genovese and David Pasquali, Leftloft is an independent design office where ideas, people and skills are encouraged to flow together and merge to develop a broader vision of design, of culture and of communication. In 2009, Leftloft also opened an office in New York. The office operates with a design team in which each individual is specialised in several fields, from branding to web design. Leftloft has put its name to many projects in Italy and across the world, partnering with some of the most important private-sector businesses and public-sector institutions in Italy and elsewhere, such as the Inter football club, Mondadori, the Milan Triennale, dOCUMENTA (3), Cassina, Colmar, Pirelli Hangar-Bicocca, subito.it, the Istanbul Biennale, RCS Corriere della Sera, the Feltrinelli Foundation, Sinistra Italiana, the Castle of Rivoli, Expo 2015, the Venice Biennale, the European Union, GS1 Italy, Loescher and Slowear. The structure also include Luft, a think tank established to develop creative thinking and collaborative production, which operates primarily in the fields of identity, research, concept, strategy, art direction and narration.
Area17
Visual design studio
Area 17 is an independent digital product agency with offices in Paris and New York and a strong creative motivation that designs, creates and grows digital products for clients of all shapes and sizes, focusing significantly on caring for every detail, from the design to the coding, and on finding simple solutions to complex challenges. George Eis, one of the partners at AREA 7, founded the agency in New York in 2003 and then opened the Paris office three years later. He started out designing and coding websites in 1994 and spent much of his career working as a creative director for digital agencies. With a background of studies in art and the theatre, he is a strenuous believer in the power of the ensemble. David Lamothe, the agency’s global director of design, drives its design principles, methodologies and processes. Influenced by the Swiss school of graphic design and passionately interested in typography, his projects are identifiable for their precision, practicality and minimalism.
Pentagram
Visual design studio
Pentagram was founded in 1972 in Needham Road, London, by a group of friends – Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky – and is now one of the world’s largest independent graphic design consultancies, led by the 21 partners, all of whom are leaders in their individual fields. With offices in London, New York, San Francisco, Berlin and Austin, Pentagram can design anything: architecture, interiors, products, identities, advertising, publications, posters, books, infographics, exhibitions, websites, and digital installations. Each client works directly with one or more of the partners, in an organisation that reflects the office’s conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades. In 1999, Pentagram was included in the Thames and Hudson Dictionary of Graphic Design and Designers of the Twentieth Century.
Lava
Visual design studio
For over 25 years, Lava has been exploring the boundaries of the creative field, driven by a unique approach to communication concept development. With their Lava Lab, they challenge clients - and themselves - to experiment and research new insights and new opportunities in design, storytelling and technology. Lava has offices in Amsterdam and Beijing.
Raffinerie
Visual design studio
With a slogan that reads “Design that counts”, Raffinerie was founded in Zürich in 2000 and is led by three creative directors: Reto Ehrbar, Christian Hass and Nenad Kovačić. The task they have given themselves is to “create smart design solutions for organisations, firms, start-ups and everyone else”, providing a comprehensive package of support and consultancy services related to graphic design that range from art direction and corporate design to publication design and illustration, based on a mindset that goes “from print to web, or wherever our ideas might take us”. Raffinerie now employs an in-house team of 15 designers, who follow every project with curiosity and dedication, from the general outline idea to the tiniest detail. In 2016, the office won a double award at the tenth edition of the European Design Awards held in Vienna: Agency of the Year and Best of Show. This was the first time in the history of the EDA that one office has come away with the two leading awards, while also winning the Best of Show for the second time.

Method Lecturers

There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.
For this reason, the students have 200 hours of lessons with the Method Lecturers which are spread over the 10 months of the Master.
Some lecturers can be replaced during the Master, maintaining the international Faculty’s standards.

Francesco Dondina
Graphic designer
Born in Milan in 1961, at the age of twenty-five Francesco Dondina established Dondina Associates to work in the fields of brand identity and communication design, focusing primarily on its applications to the areas of fashion, design, art and culture. His studio’s more important clients have included Giorgio Armani, Krizia, Valentino, Ferragamo, L’Oréal Paris, Cassina, the City of Milan, the MoMA, Feltrinelli and MUBA, the Milan Children’s Museum. He designed the images for the exhibitions of Bramantino in the Sforza Castle and of Bernardino Luini in the Royal Palace, both in Milan. With Marco Zanuso Jr. and Giuseppe Rabonim he designed the ticket offices for Expo Milano 2015. From 2010 to 2012, Dondina Associates also had a base in New York, since in that period he partnered with the Asia Society Museum and the American Ballet Theatre. In 2009, he published a book of an interview with Bob Noorda, Una vita nel segno della grafica. In 2015, he devised the Graphic Design Lectures cycle of events held at the Sforza Castle and, in 2016, he curated SIGNS, an exhibition about contemporary Italian graphic design held in the Base location in Milan. He has taught at the Cfp Bauer and Milan Polytechnic for many years.
Marco Cendron
Creative director
Maki Gherzi
Director
Born in 1972 in Monfalcone, he studied architecture in Genoa, where he began to collaborate as a sound engineer and light designer on film sets. Once in Milan, he dealt with video art and then, together with Stefano Boeri, he founded Multiplicity, a multidisciplinary collective merging visual art experience and urban design. He collaborated with Mercurio, a production studio in Milan, working as filmmaker for several ads. The following are among his most recent productions: FCA, BPER, Yamaha, Ramazzotti, GDF Suez, ENI, Indesit, Vodafone, Feltrinelli and Morellato. He is mainly known for working on music videos. In 2004, he directed music clips for Jovanotti, Tiziano Ferro, Rezophobic, Piero Pelù, Zucchero, velvet, Negramaro, Gemelli Diversi, Nek, Subsonica, Planet Funk, Motel Connection. In 2006, he was awarded the Premio Video Clip Italiano thanks to Incantevole by Subsonica. In 2003, he won Premio Solinas for the best subject in the feature film Una buona ragione.
Corrado Musmeci
Print expert
Born in 1982, Corrado Musmeci graduated in Business Economics with a specialisation in Corporate Organisation, then worked on commercial and communication management with Fontegrafica, the family firm established by his father, of which he is now sole administrator. Fontegrafica has carved itself a distinctive niche on the printing scene and is now considered to be an international benchmark for typographic research and high-quality production. It has achieved this by accumulating specific experience in executing projects for the luxury, fashion and design sectors. Corrado Musmeci is very active in professional printing circles: he is a member of the Board of Directors of the ITS Rizzoli Institute and Vice-President of the Milan Industrial Graphics Union and has lectured in university Masters courses in Milan. He never passes up an opportunity to support and promote the culture of printed communication, partnering with institutions, schools, influencers and brands.
Andrea Braccaloni
Graphic designer
Andrea Braccaloni studied at the Milan Polytechnic Faculty of Architecture, where he also met his future partners. In 1997, with Francesco Cavalli, Bruno Genovese and David Pasquali, he founded the Leftloft design and communication agency, in which he works as design director, type designer and expert in communication strategy and analysis. The more significant projects he has worked on closely include designing the proprietary typeface for the newspaper Corriere della Sera, the signage and typography for Milan’s San Siro stadium, rebranding Moleskine, rebranding Oscar Mondadori and subito.it, art direction and communication for the Inter FC football club and various publishing products, such as the daily sports newspaper Dieci, the newspaper Manifesto and the magazines Panorama First, ICON, Focus and Sette del Corriere della Sera. He is a professional member of Aiap, the BEDA Register, ATypl and TDC. Since 2001, in addition to his professional work he has also been teaching at Milan Polytechnic, the CFP Bauer and the IED in Milan.
Luca Barcellona
Designer / Calligrapher
A graphic designer and calligrapher, Luca Barcellona uses lettering as the main component of his creations, whose aim is to induce the manual dimension of an art as age-old as handwriting to cohabit with the languages and tools available in the digital age. In 2003, he teamed up with Rae Martini and Marco Klefisch to found the collective Rebel Ink. In 2009, he worked with the calligrapher Klaus Peter Schaffel for the National Museum in Zurich to create a faithful reproduction of a large-scale globe whose original dated back to 1569, practising his calligraphy with original materials (goose quills and natural inks). The brands that have commissioned lettering from him include Carhartt, Nike, Mondadori, Zoo York, Dolce & Gabbana, Sony BMG, Seat, Volvo, Universal and Eni. He teaches calligraphy at the Italian Calligraphy Association and holds workshops in several European cities. In 2010, he produced his own clothing line, the Luca Barcellona Gold Series. More recently, he brought out his first monographic book, Take Your Pleasure Seriously, with the publisher Lazy Dog Press, where he is also a partner.

Companies & Brands

In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.

Adidas, Aigner, B&O – Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L’Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.

Monday talk

Every Monday evening at 6.30 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.

Admissions

Applications can be sent by the “Admission Form” below or made by phone by calling the Secretariat directly. When we receive the required documentation and a motivational letter written by the Candidate, the Management will set the date for an introductory interview with the Course Leader or with the College Director if necessary. If their profile is considered suitable, candidates will receive official notice regarding the acceptance of their application, which in any case is non-binding for the Candidate.

Application documents:
– curriculum vitae
– artistic and/or professional portfolio
– motivation letter
– school transcript
– course or workshop certificates
– English proficiency level
– passport or identity card for Italian or EU-EFTA citizens
– payment receipt of the €100.00 Application fee.

Candidates can also send the application documents to the e-mail address: master@rm-modaedesign.it

For further information, please fill in the “Information Form”.

Fees

Following the Management’s official notice concerning the Candidate’s admissibility, the latter may proceed to the enrolment stage. All students who fulfil the requirements must pay the enrolment fee when they formalize their enrolment, which must then be integrated by the yearly
tuition fee before the beginning of the course.

The amount of the tuition fee can be paid in one single instalment or in two further instalments after the enrolment fee: the second instalment must be paid before the beginning of the First Semester, and the third instalment before the beginning of the Second Semester.

Only one payment option is available to international students, which is one single payment upon enrolment.

European Union and EFTA students
Enrolment fee: 3.000 euros
Tuition fee: 12.000 euros

Non-European Union and Non-EFTA students
Enrolment fee: 3.000 euros
Tuition fee: 16.000 euros

Application fee
Candidates who want to apply for admission to our Masters must pay an application fee of 100 euro.

Scholarships

RM provides a number of international scholarships each academic year.

This helps Italian and international talents to access the course.

The Scholarships are announced on the institutional site of RM at least 6 months in advance of the activation of the Masters of November and February.

Information request
Admission form