The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past we now have to progress quickly to an advertising that can flow like a liquid into all the spaces made available by technology.
We don’t want to raise executioners of theoretical paths built somewhere else by others, but active, effective, responsible advertisers who are ready to take on the burden of every stage of developing an idea, from briefing to publication, and feedback gathering . At the end of the course, students will be able to find work in major Italian and international groups, service companies, consultancy offices and also NGOs and research institutes, as well as accepting the challenge and setting up their own business.
This course is intended for students with a first-level degree and/or professional experience in areas related to image design, advertising, communication and marketing and in general for everyone who thinks that communication is a viable career choice and a strong aid to individual growth. Participants include as well as copywriters, art directors and account executives of the agencies of the future, but also aspiring corporate communication managers.
If you want to get to the top, learn from those who are already there. Our students have a chance to acquire a fully-rounded vision of new approaches to brand building, working side by side with the professionals who lead the way in today’s market. The course analyses communication techniques that support the brand, including some that are less frequent – but crucial – such as crisis management and defense methods against fake branding. At the end of the course, students will have a clear appreciation of the state of the art of advertising.
– Product characteristics analysis
– Stimulating ideas techniques
– Art direction
– Layout and storyboard
– Idea viability (campaignability)
At the end of each academic year, RM rewards the best talent of every course and every year. The award is given to the student who has distinguished him- or herself in terms of his/her academic career and portfolio, according to the assessment both of an internal committee of teachers and of an external committee of professionals who are invited to assess the portfolio (the student’s anonymity is protected). If the class in question is composed by 20 students, the award for Student of the Year includes both RM’s official acknowledgement and the complete reimbursement of the winner’s annual tuition fee.
For the quality and effectiveness of its didactic model, this Masters course has been endorsed by:
Learning directly from practitioners is the best way to pick up the most advanced visions and methods at source. Unlike conventional Masters, the Raffles Milano Masters bring hands-on knowledge direct into the lecture theatre, with ten market leader advertising agencies occupying the lectern in the course of the ten months.
Each advertising agency spends a month with the students. 8 four-week months and 2 three-week months.
Each week you will have a 6 hour day and an 8 hour day lesson with the advertising agency.
At the end of the month, the student receives an evaluation on the developed project.
Some advertising agencies can be replaced during the Master, with other top-level advertising agencies, maintaining the international Faculty’s standards.
There are some kinds of practical and theoretical knowledge and abilities that cannot be learned overnight, but need tailored tutoring. You never know when you will need them, but one thing is certain: you will.
For this reason, the students have 200 hours of lessons with the Method Lecturers which are spread over the 10 months of the Master.
Some lecturers can be replaced during the Master, maintaining the international Faculty’s standards.
In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.
Adidas, Aigner, B&O – Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L’Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.
Every Monday evening at 6.30 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.
Applications can be sent by the “Admission Form” below or made by phone by calling the Secretariat directly. When we receive the required documentation and a motivational letter written by the Candidate, the Management will set the date for an introductory interview with the Course Leader or with the College Director if necessary. If their profile is considered suitable, candidates will receive official notice regarding the acceptance of their application, which in any case is non-binding for the Candidate.
– curriculum vitae
– artistic and/or professional portfolio
– motivation letter
– school transcript
– course or workshop certificates
– English proficiency level
– passport or identity card for Italian or EU-EFTA citizens
– payment receipt of the €100.00 Application fee.
Candidates can also send the application documents to the e-mail address: firstname.lastname@example.org
For further information, please fill in the “Information Form”.
Following the Management’s official notice concerning the Candidate’s admissibility, the latter may proceed to the enrolment stage. All students who fulfil the requirements must pay the enrolment fee when they formalize their enrolment, which must then be integrated by the yearly
tuition fee before the beginning of the course.
The amount of the tuition fee can be paid in one single instalment or in two further instalments after the enrolment fee: the second instalment must be paid before the beginning of the First Semester, and the third instalment before the beginning of the Second Semester.
Only one payment option is available to international students, which is one single payment upon enrolment.
European Union and EFTA students
Enrolment fee: 3.000 euros
Tuition fee: 12.000 euros
Non-European Union and Non-EFTA students
Enrolment fee: 3.000 euros
Tuition fee: 16.000 euros
Candidates who want to apply for admission to our Masters must pay an application fee of 100 euro.
RM provides a number of international scholarships each academic year.
This helps Italian and international talents to access the course.
The Scholarships are announced on the institutional site of RM at least 6 months in advance of the activation of the Masters of November and February.