Raffles Milano Istituto Moda e Design
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Design for Sport: Inter and Raffles Milano united for an innovative project

09.04.2019

A creative contest for 100 High School students, one week of open lessons and conferences for all.

 

Raffles Milano and FC Internazionale, together for one week of design to combine their sense for innovation, design, and sports passion. A great sports club like Inter, which has always been in tune with young people across the globe also with its international Campuses, asks Raffles Milano to conceive the new livery for the buses of the Champion Team for the 2019/2020 football season.

Raffles Milano launched a creative contest which involved hundreds of High School students coming from fourteen schools in the urban area of Milan: organised into teams led by a teacher from their school and a teacher from Raffles, and technically assisted by a couple of students from our Visual Design courses, the teams worked hard during two very intense days to produce more than forty proposals, which were later displayed in the final exhibition set up on Saturday, April 13th in Raffles’ Milan campus in via Casati.

The entire campus building was wrapped into black and blue colours and hosted hundreds of students during the week of April 8-14, 2019 – all passionate citizens and fans of Design in a special environment complete with five-a-side football pitch in the school’s courtyard.

An exceptional jury then selected the most interesting proposals and chose the best project: the members of the jury were the CEOs of FC Internazionale, Alessandro Antonello and Giuseppe Marotta, Vice President Javier Zanetti, Manager of the project Inter Forever, Francesco Toldo, Captain of the team Samir Handanovic, and finally Luciano Galimberti, President of ADI-Association for Industrial Design and Pasquale Volpe, College Director of Raffles Milano.

Simultaneously with the creative contest, Raffles Milano and Inter organised six conferences dedicated to sports and design, which involved, among others, important brands like Pirelli and Technogym. Talks focused on sports and technology, visual communication, innovation and design at the service of sports, as well as the aesthetics of the Olympics.

The sponsors of the initiative were the partners of the black-and-blue club, Pirelli, ManpowerGroup, Acque Minerali d’Italia, Birra Peroni, and Technogym.