RM Istituto Moda e Design
VSD
Three-years Course RM Istituto Moda e Design

Visual design

The meaning of a project
Learning by doing is the principle at the root of the three-year courses at Raffles Milano, a training experience that structures the mind, provides a solid technical foundation and unleashes a desire to broaden your life horizons.
Duration
3 years
Credits
180
Start date
November
Lang
Italian

Course leader

Franco Achilli
Visual designer
An architect, Franco Achilli trained with Alfred Hohenegger, Giorgio Fioravanti and Gianni Sassi, then at the New York School of Visual Arts. After acting as assistant to Emilio Fioravanti at G&R Associati, he opened his own first office in Milan in 1985 with Guglielmo Ghizzardi and Mario Piazza. In 1995, he launched A+G Achilli Ghizzardi Associati, which he still runs today, working in architecture, brand and exhibition design, and publishing graphics. His clients in a career spanning over thirty years have included industrial and commercial groups, publishers and international organisations. He has continuous experience in lecturing in design schools and teaches Visual Identity in Brands at the IULM University in Milan. He has been a Visiting Professor at the Northern Illinois University and had held courses at the University of Palermo, the Art Institute of Chicago, Milan Polytechnic, the IUAV in Venice and other universities. The acknowledgements he has received for his teaching work include ten awards from the Designer & Art Directors Club of London. He has written and edited publications about design and his work has featured in leading international magazines.

Why?

To design is to transform the world, from the simplest things right up to the most complex ones. Design is not just a discipline that teaches us how to invent and improve the material side of life: it is also an ideal model that teaches us how things both great and small are bound together by invisible threads. It is the art of change, responsibility and commitment.

Professional opportunities

The visual designer is a creative who is also capable of co-ordinating the skills of a team specialising in a variety of disciplines. He also knows how to face, as the orchestra conductor, omplex issues at stake in institutional communications, services and products. This course enables students to acquire a methodology to use in the different phases of a project and its execution and to apply for employment as designers (in professional offices, agencies or organisations) or creative consultants for industrial or commercial firms, or – by opening an office of their own – to take the plunge as entrepreneurs of their own careers.

Who should attend

The course is intended for students who have a high school leaving diploma coming from either an Italian or a foreign university. Applicants will be expected to show a strong interest in design disciplines (visual, graphic, exhibition and digital design, lettering, photography and video), in social sciences (anthropology, theories of communication and mass media, sociology and semiology) and in the culture of the visual arts (art and design history). Students who attend this course are future designers of digital and analogical communication, creative directors and brand experts.

Curriculum

An introductory phase (First Year) is followed by an intermediate one that focuses on a case study (Second Year) and then a completion processs dedicated to the final project and portfolio (Third Year). From the groundwork of basic design to the grammar of typography, from graphic layout software programs to packaging, from motion graphics to interactive design, students learn all the disciplines related to visual design, combining techniques with technologies and their own cultural humus, so as to operate consciously in the complex scenarios of our contemporary society.

Topics

– Graphic design
– Brand design
– Photography and video storytelling
– Art and design history
– Exhibition design and signage
– Digital design
– Interactive design
– Anthropology, sociology, semiology
– Theory of the mass media
– Marketing and research

Student of the Year

At the end of each academic year, RM rewards the best talent of every course and every year. The award is given to the student who has distinguished him- or herself in terms of his/her academic career and portfolio, according to the assessment both of an internal committee of teachers and of an external committee of professionals who are invited to assess the portfolio (the student’s anonymity is protected). If the class in question is composed by 20 students, the award for Student of the Year includes both RM’s official acknowledgement and the complete reimbursement of the winner’s annual tuition fee.

Lecturers

They are well-founded professionals, authors of projects that have made their mark, and with many years of teaching experience. They have a wide and truly international vision.
They are part of a cohesive and productive group, and they love discussing the progress of courses, the opportunities that present themselves on the run and the performance of individual students.

Matteo Balocco
UX and Web designer
Fellow student of Giorgio de Renzo and Mario Ricciardi, Matteo Balocco graduated in 1998, then started working with Domino Interactive in Turin as a front-end specialist. In 2004, he won two Interactive Key Awards for the best front-end development with the websites for the Turin Book Fair and NoMartiniNoParty. In 2011, he started working with Simplicissimus Book Farm on creating a set of typographic rules for e-books and wrote a web typography handbook for Apogeo. In 2013, he was one of the people behind the conception and organization of Kerning, the first international conference held in Italy dedicated to typography for the web, and became a member of the visual design thematic committee of experts for the ADI Design Index (until 2015). At the same time, he also started working with Reply and Bitmama as a user experience designer on financial technology projects. In 2015, he launched Hangar, a format for workshops in good digital communication practices, and in 2016 he became Product Manager with TOK.tv, an American digital services company.
Orio Vergani
Gallerist / Curator
After his humanistic studies, Vergani trained himself as a scholar while he worked in a record shop. A brief experience in the world of design led him to become Luigi Settembrini and Francesca Sorace’s assistant in the year 2000 during their collaboration with the Cosmit for the exhibition “1951-2001, Made in Italy?”. In 2001, he founded Nowhere, the first example of a nomad exhibition space, and organised exhibitions in Milan, Paris, and Florence with this format. In 2003, he opened a permanent office in Milan, thus giving substance to his research activity in the field of contemporary art. During the same year, and until 2006, he worked as an editorial consultant for Skira. From 2007 to 2013 he was the Vice President of Startmilano, a sectorial association for the diffusion of contemporary art and culture. He has been writing about art for the newspaper Il Giorno/QN since 2009.
Luigi Ciuffreda
Architect
Born in 1981, Luigi Ciuffreda studied architecture and design at the École Supérieure d’Art et de Design in Orleans and at Milan Polytechnic, where he graduated in 2006 with a specialisation in museography and exhibition design for cultural heritage. From 2005 to 2007, he worked as an expert in the subject in the Interior Design workshops at the Milan Polytechnic Faculty of Design and, from 2013 to 2017, he lectured in design and exhibition design at the Milan Academy of Communication. He now operates in a variety of permutations of the field of design: product design, retail design, interior architecture an exhibition design. His more notable recent projects include the museographical design at the Lapidary Museum of Monte Sant’Angelo and the signage for the new NAS Arena stadium in Dubai. Since 2006, he has been a consultant with Buratti Architects, where he has collaborated on projects for B&B Italia, Fontana Arte, Living Divani, Poliform, Poltrona Frau, Porro, Tecno, Lamborghini, Ducati, Husqvarna, La Perla and Gebrüder Thonet of Vienna. Along with his professional activities, he devotes some of his time to personal research into illustration and graphic design.
Giovanni Pelloso
Historian / Critic
A journalist and photography critic who writes for the ViviMilano supplement to the leading national daily newspaper Corriere della Sera, Giovanni Pelloso has worked on publishing projects with Mondadori Portfolio (he was the author of the piece dedicated to Mario De Biasi, Giorgio Lotti and Angelo Cozzi), with Hachette and with Canon Italia. A co-author of the Dizionario mondiale della fotografia (Rizzoli/Contrasto, 2002), he is a contributor to the monthly magazines NPhotography and Photo Professional and is editor in chief of the long-established magazine Il Fotografo. He has held workshops and seminars about photography at the Suor Orsola Benincasa University in Naples, the Istituto Italiano di Fotografia and the Contrasto agency. His research interests focus on the theory and practice of the sociology of consumption and of advertising. Working as a contract lecturer, he has been teaching and conducting research since 2005 at the Faculty of Communication Sciences and of Entertainment at the IULM University in Milan. He has been lecturing in photography at the LAO since 2013 and is an associate researcher at the Milan Civic Aquarium.
Chiara Grandesso
Graphic designer
After taking her diploma at the Accademia di Comunicazione in Milan, Chiara Grandesso went on to take a Masters in Communication in Art & Design at the Royal College of Art in London. She then won a scholarship to continue pursuing her research at the Kyoto City University of Arts in Japan. Once back in Europe, she won the Parallel Prize and was subsequently invited by Philippe Starck to start working with him in his Paris office. Although she maintained a partnership with the office upon returning to Italy after this experience, she also started doing graphic design work on her own initiative. She has received acknowledgments from both the ADCI and the Padua municipal council Culture Department.
Lia Luzzatto
Color consultant
After graduating with full marks from the Brera Academy of Fine Arts in Milan, Lia Luzzatto continued her studies, exploring the fields of fashion and specialising in hardcopy and digital chromatic communication. She now works as a colour consultant in many fields, writes books, takes part in seminars and teaches. Because of its symbolic, communicative, psychological and sensory complexity, colour is a vital resource in every visual context. Lia Luzzatto lectures in Colour Theory at the Academy of Communication and the Luxury Lab in the Academy of Luxury in Milan. Writing together with Renata Pompas, whom she met attending Luigi Veronesi’s lectures in chromatology at the Academy, she has published numerous books about colour that are constantly going through reprints for publishers including Hoepli, Il Castello and Bompiani. She is a founder member of the Italian Colour Association’s Colour Group and is a member of its Presidency Council and Scientific Committee. Previously a member of the CISST – Italian Centre for Studying the History of Fabrics – and of ADI, she is currently a member of the ECD Environmental Colour Design of Buenos Aires and of the Stockholm-based Colour Study Group.
Laura Lisi
Translator / Interpreter
Translator, conference interpreter and professor of English language, she graduated in English Language and Literature at the University of Aarhus and accomplished a research PhD in Theory of Translation at the University of Milan. She has been teaching both in Italian and international universities and in corporate contexts for 15 years. This experience gave her the chance to be able to deal with students from different cultures and educational backgrounds, with the aim to make them reach a good language level for several social and professional operating contexts. Besides, she works as Project Manager for important translation assignments and interpreting projects. She released monographies on language didactics and contributed to numerous academic papers in this field.
Francesco Dondina
Graphic designer
Born in Milan in 1961, at the age of twenty-five Francesco Dondina established Dondina Associates to work in the fields of brand identity and communication design, focusing primarily on its applications to the areas of fashion, design, art and culture. His studio’s more important clients have included Giorgio Armani, Krizia, Valentino, Ferragamo, L’Oréal Paris, Cassina, the City of Milan, the MoMA, Feltrinelli and MUBA, the Milan Children’s Museum. He designed the images for the exhibitions of Bramantino in the Sforza Castle and of Bernardino Luini in the Royal Palace, both in Milan. With Marco Zanuso Jr. and Giuseppe Rabonim he designed the ticket offices for Expo Milano 2015. From 2010 to 2012, Dondina Associates also had a base in New York, since in that period he partnered with the Asia Society Museum and the American Ballet Theatre. In 2009, he published a book of an interview with Bob Noorda, Una vita nel segno della grafica. In 2015, he devised the Graphic Design Lectures cycle of events held at the Sforza Castle and, in 2016, he curated SIGNS, an exhibition about contemporary Italian graphic design held in the Base location in Milan. He has taught at the Cfp Bauer and Milan Polytechnic for many years.
Marco Cendron
Creative director
Efrem Raimondi
Photographer
Born in 1958 in Legnano, Italy, he started dealing with photography and recorded the 1980 earthquake in the South of Italy. Shortly after, he obtained an ASSAP scholarship in advertising. The human body and design make up the core of his professional career, in which he has always sought to make the two converge. In 1990 he held his first solo exhibition at the gallery Il Diaframma in Milan. He collaborated with big names of the design world such as Enrico Baleri, Achille Castiglioni, Giovanni Levanti, Italo Lupi, Alessandro Mendini, Gaetano Pesce, Christoph Radl and Gianni Veneziano. He also contributed to several magazines, such as Stern, Esquire, Abitare, Domus, Interni magazine, Panorama, Class, Capital and GQ. He signed campaigns for Cassina, Flexform, IBM, Prada and Baleri Italia. Since the 2013 edition of Fuorisalone he has been designing and conceiving a social network format for Mondadori. In the field of design photography, his main focus is to move beyond the dimension of the genre to embrace a transversal vision.
Maki Gherzi
Director
Born in 1972 in Monfalcone, he studied architecture in Genoa, where he began to collaborate as a sound engineer and light designer on film sets. Once in Milan, he dealt with video art and then, together with Stefano Boeri, he founded Multiplicity, a multidisciplinary collective merging visual art experience and urban design. He collaborated with Mercurio, a production studio in Milan, working as filmmaker for several ads. The following are among his most recent productions: FCA, BPER, Yamaha, Ramazzotti, GDF Suez, ENI, Indesit, Vodafone, Feltrinelli and Morellato. He is mainly known for working on music videos. In 2004, he directed music clips for Jovanotti, Tiziano Ferro, Rezophobic, Piero Pelù, Zucchero, velvet, Negramaro, Gemelli Diversi, Nek, Subsonica, Planet Funk, Motel Connection. In 2006, he was awarded the Premio Video Clip Italiano thanks to Incantevole by Subsonica. In 2003, he won Premio Solinas for the best subject in the feature film Una buona ragione.
Maria Angela Polesana
Media sociologist
In 1995 she graduated in Foreign Languages and Literature at the IULM in Milan, where she also completed a Ph.D. in Business Marketing and Communication from 2002 to 2005. From 2005 to 2008 she has been a teacher in the degree on Communication Sciences at Università Vita e Salute San Raffaele in Milan. In the same period she has held seminars on advertising language in the UPA Master’s at Ca’ Foscari in Venice and has been a teacher at the Centro Sperimentale di Cinematografia per l’Impresa in Milan. Since 2009 she has been a researcher and teacher at the IULM. Her main research areas are gender representation in advertising, body representation in the media and sociology of communication and consumption trends. Among her publications are La pubblicità intelligente. L’uso dell’ironia in pubblicità (Intelligent Advertising. The use of Irony in Advertising) (2005), Communication mix. Come comunica l’impresa (Communication mix. How Businesses Communicate) (2007), Criminality show. La costruzione mediatica del colpevole (Criminality show. The mediatic construction of the culprit) (2010) and Pubblicità e valori. Nuovi consumi e nuovi messaggi per una società che cambia (Advertising and Values. New Consumptions and New Messages for a Changing Society) (2015).
Corrado Musmeci
Print expert
Born in 1982, Corrado Musmeci graduated in Business Economics with a specialisation in Corporate Organisation, then worked on commercial and communication management with Fontegrafica, the family firm established by his father, of which he is now sole administrator. Fontegrafica has carved itself a distinctive niche on the printing scene and is now considered to be an international benchmark for typographic research and high-quality production. It has achieved this by accumulating specific experience in executing projects for the luxury, fashion and design sectors. Corrado Musmeci is very active in professional printing circles: he is a member of the Board of Directors of the ITS Rizzoli Institute and Vice-President of the Milan Industrial Graphics Union and has lectured in university Masters courses in Milan. He never passes up an opportunity to support and promote the culture of printed communication, partnering with institutions, schools, influencers and brands.
Stefano Fabbri
Illustrator
After taking his diploma in 1984 at the Arte e Messaggio Civic School of Applied Arts in Milan, Stefano Fabbri spent the period from 1986 to 1987 as assistant art director to Gino Ciccognani in the Studio Nuovi Prodotti advertising agency. In the two following years, he then pursued his career as an assistant art director further in the international agency Saatchi & Saatchi. From 1989 to 2005, he worked as a visualiser and illustrator with several leading agencies, including Saatchi & Saatchi, Verba DDB, J.W. Thompson and Bates. At present, he works regularly with several publications and publishers: the newspapers and magazines Corriere della Sera, Lo Specchio della Stampa, Auto Oggi, Le Scienze, Men’s Health, Panorama, Riders, Focus and Mente&Cervello and the publishers Feltrinelli, Stampa Alternativa, Mondadori, Besa and Helblings Languages. He has co-ordinated several illustration workshops at the Brera Academy of Fine Arts in Milan. In 2005, he won the Oesterheld Award at the Romacartoon International Cartoon Festival for his graphic novel Il monile di Bengasi, whose texts were written by the author Danilo Manera.
Davide Calluori
Digital artist
Born in Syracuse, in Sicily in 1978, Davide Calluori graduated in Art from the DAMS school in Bologna, then moved to Milan, where he took a diploma in Graphic Design from the Accademia di Comunicazione. He started his professional career at DLV BBDO as an art director. He then developed an interest in creating and producing images for printing. He became the manager for the post-production, 3D and illustration department. At the beginning of 2016, he teamed up with Daniele Tribi and Francesco Van Straten to establish B612Studio, a structure that works with illustration, 3D, post-production and photography. The clients he has completed projects for include Yamaha, Freddy, Cam, Rolling Stone, Wall Street Institute, Che Banca!, Bayer, Telecom, Sky and Audi. His work appeared in the 2012, 2014 and 2016 editions of the 200 Best Digital Artists Worldwide Annual Award and of the 200 Best Illustrators Worldwide Annual Award published by Lürzer’s Archive.
Luisa Milani
Graphic designer
After graduating in Communication Design from Milan Polytechnic in 2005, Luisa Milani started working in the Leftloft graphic design office, where she stayed for five years and where she also achieved the realisation that graphic design is a passion for her first and only then also a job of work. She then founded La Tigre in 2009, an office that has worked successfully both in Italy and internationally from the very start. Over the years, the clients she has had the opportunity to develop projects for include The New York Times, The Guardian, Wired, the Süddeutsche Zeitung, IBM, Zucchi, Bassetti, ENI, Il Sole 24 Ore and Mondadori. After several years as an assistant at Milan Polytechnic and running several workshops, she started teaching in Turin in 2015. In 2012, she was named among the Young Guns by the Art Directors Club of New York. In 2014, she redesigned the logo of The Independent. In 2015, she received an acknowledgement from the Type Directors Club of New York and in 2016 one of her designs was selected as a finalist by the SPD, the Society of Publication Designers.
Armando Milani
Graphic designer
Born in Milan in 1940, Armando Milani is a leading figure on the Italian graphic and design scene. After studying at the Scuola Umanitaria under Albe Steiner, he started working with Antonio Boggeri and Giulio Confalonieri, before opening his own office in Milan in 1970. In 1977, he moved to New York, where he spent the next two years working with Massimo Vignelli, before opening his own office in that city, too, in 1979. He specialises in branding and corporate identity systems, logo, publishing, posters and websites. Since 1983 a member of the AGI Alliance Graphique Internationale, the association that brings together the world’s most authoritative graphic designers, he was elected to serve as its President in 2016. In 2004, he won an ADI Compasso d’Oro Award for a poster for the Promosedia event. In the same year, the United Nations published a poster of his promoting world peace, following it up in 2008 with the Human Design Collection. He has held courses in prestigious schools and universities in New York, Kansas City, Santo Domingo, Acapulco, Beijing, Lima, Karachi, Perugia, Milan, Naples, Santander, Brescia and Istanbul.
Marcello Francone
Art director
Class of 1959, Marcello Francone studied graphic design and photography at the Monza State Institute of Art under AG Fronzoni. From Fronzoni, he acquired a very strong design approach that induced him to “investigate the substance of things, not to linger on the surface and to remove elements rather than to add them”. After his studies, he worked with Friedemann Kaltbrunner in the Contact Studio and partnered with G&R Associati and with the Anselmi Studio. In 1983, he started acquiring experience in publishing with Electa, where he was made responsible for the graphic design office in 1985 and became art director in 1988. In 1994 to 2016, he started holding a course in publishing graphics for the third-year students at the Milan Academy of Communication. In 1995, he joined Skira, taking part in reviving the venerable art publisher’s fortunes, where he currently holds the position of Art Director. In 2005, he was Visiting Professor at the Milan Polytechnic Faculty of Design during which he conducted a worshop entitled "Drawing books that narrate design".
Andrea Braccaloni
Graphic designer
Andrea Braccaloni studied at the Milan Polytechnic Faculty of Architecture, where he also met his future partners. In 1997, with Francesco Cavalli, Bruno Genovese and David Pasquali, he founded the Leftloft design and communication agency, in which he works as design director, type designer and expert in communication strategy and analysis. The more significant projects he has worked on closely include designing the proprietary typeface for the newspaper Corriere della Sera, the signage and typography for Milan’s San Siro stadium, rebranding Moleskine, rebranding Oscar Mondadori and subito.it, art direction and communication for the Inter FC football club and various publishing products, such as the daily sports newspaper Dieci, the newspaper Manifesto and the magazines Panorama First, ICON, Focus and Sette del Corriere della Sera. He is a professional member of Aiap, the BEDA Register, ATypl and TDC. Since 2001, in addition to his professional work he has also been teaching at Milan Polytechnic, the CFP Bauer and the IED in Milan.
Lucio Lazzara
Designer
Lucio Lazzara was born in Milan, where he graduated in Architecture from Milan Polytechnic after spending several years studying at the Aalto University School of Arts, Design and Architecture in Helsinki. After a period of experimentation in the field of graphic design and communication, in 2000 he founded the Zetalab design office, where he is still an active partner today. He has taken an interest in many different facets of design work, ranging from brand design and publishing graphics to exhibition and interaction design and photography. Underlying his method is his trust in knowledge and analysis as the foundation-stones of creativity. His clients have included esterni, Mondadori, Rizzoli, Mediaset, Internazionale, Smemoranda and the Milan Triennale and he has designed communications, spaces and events for Moleskine. He has lectured at Milan Polytechnic. He is one of the founder members of the Ministero della Grafica, a very lively cultural association whose aim is to nurture and strengthen design culture.
Luca Barcellona
Designer / Calligrapher
A graphic designer and calligrapher, Luca Barcellona uses lettering as the main component of his creations, whose aim is to induce the manual dimension of an art as age-old as handwriting to cohabit with the languages and tools available in the digital age. In 2003, he teamed up with Rae Martini and Marco Klefisch to found the collective Rebel Ink. In 2009, he worked with the calligrapher Klaus Peter Schaffel for the National Museum in Zurich to create a faithful reproduction of a large-scale globe whose original dated back to 1569, practising his calligraphy with original materials (goose quills and natural inks). The brands that have commissioned lettering from him include Carhartt, Nike, Mondadori, Zoo York, Dolce & Gabbana, Sony BMG, Seat, Volvo, Universal and Eni. He teaches calligraphy at the Italian Calligraphy Association and holds workshops in several European cities. In 2010, he produced his own clothing line, the Luca Barcellona Gold Series. More recently, he brought out his first monographic book, Take Your Pleasure Seriously, with the publisher Lazy Dog Press, where he is also a partner.
Stefano Bottura
Creative director
Graduated in Design at Politecnico di Milano, he is one of the founders of ROCKIT (www.rockit.it), a landmark for Italian music. In 2005 he created MI AMI (www.miamifestival.it), one of the main music festivals in Italy. After working with and for Universal Music France, ENT design Paris, Artclair Edition Paris, Edizioni Zero Milano, he is currently CEO of Better Days (www.betterdays.it), a hybrid company operating both as a publishing house and as a creative agency. Better Days currently manages Rockit.it, Dailybest.it and Dailyfood.it as well as the MI AMI festival. The company is in charge of the image of some important projects such as the Italia Music Export of SIAE and curator of street art/illustration exhibits all over Italy.
Gianluca Ferrauto
Coach
His professional career has given him the chance to gain experience in different fields: from communication to financing service. He has successfully developed a new business and at the same time renewed new commercial networks and company organizations. He has a peculiar attitude towards strategic thinking, from team work to talent honing and management. As a Coach Manager, he is truly a remarkable specialist of relationships for the development and acquisition of fundamental self-awareness. He has had numerous managerial roles in important Italian and international companies ranging from Commercial Manager in Mondadori Advertising to General Manager in Cemit Interactive Media, and he has been the General Manager in Condé Nast. After a few years in consulting, he came back to the company field as a Managing Director and as CEO of Cerved's Finservice Group.
Michele Genghi
Creative director / Visual designer
Michele Genghi has over 15 years of experience in the field of branding and visual communication. He was the creative director of Landor Milano for five years and led the studio through multi-channel branding projects for important Italian and international clients, with skills ranging from visual identity to digital branding, sound branding, customer experience and way-finding environment design projects.
Francesco Clerici
Director / Writer
Graduated in History and Criticism of Art at Università Statale di Milano, he is a documentary maker, writer, and has been collaborating with artist Velasco Vitali since 2009. Since 2009 he has been working with CICAE (Confédération Internationale des Cinéma d’Art e d’Essai), teaching courses and holding lectures in various Italian universities (Università Bicocca of Milan, Università degli Studi di Pavia e di Milano, IULM, Università degli studi di Parma) and international campuses. In 2012 he published his first book of short stories 24 Fotogrammi: storia aneddotica del cinema (Secondavista Edizioni, 2012). Il Gesto delle Mani (The Gesture of Hands), his first full-length documentary, was presented at the 2015 Berlin International Film Festival in the category FORUM, where he was awarded the International Critics Award FIPRESCI. In 2017, on the occasion of Giancarlo Vitali’s solo painting exhibition, he organised a documentary/portrait of the artist at Palazzo Reale (Milan) “TIME OUT”. His works have been presented in various festivals and art institutions worldwide.
Michele Rho
Director / Screenwriter
With a diploma in theatre direction at Scuola d’arte drammatica Paolo Grassi, he took a Master’s degree in Fine Arts in Screenwriting/Directing at Columbia University in New York. For many years, he has been working in the field of Movies, Advertising and Television ranging from cinematic/documentary projects to productions of commercials and branded contents for web and TV. His first movie Cavalli was presented at the 68th Venice Biennale of Cinema. In 2017 his documentary Mexico! Un Cinema alla riscossa was released in Italian movie theatres. He is one of the founders of the web radio Radio Raheem.
Diego Donati
Motion graphic designer
After his diploma in Illustration and Animation, Donati worked in Paris as an animator for a software house specialising in iPad apps. Once back in Milan, he continued his professional growth as motion graphic designer for a well-known advertising post-production house, working for large enterprises like Barilla, Armani, Volkswagen, Mulino Bianco and other important Italian brands. Today he is a consultant for Sky and other communication agencies in Milan, where he produces visual motion graphic contents applied to television, cinema and events. Since 2016 he has been combining his professional activity as a designer with teaching.
Gianluigi Colin
Art director / Critic / Artist
Artist, journalist, critic, he has been an art director for Corriere della Sera for many years, and continues to write for the newspaper on topics such as art, photography and visual communication. Strong with his iconological and iconographic experience in the newspaper, he has long been carrying out research on the dialogue between images and words. His artistic research on the past and on the stratification of the human glance has been exhibited in public spaces and museums such as Arengario in Milan (1998), Centro Cultural Recoleta in Buenos Aires (2002), Manege Museum in Saint Petersburg (2003), MADRE in Naples (2011), IVAM in Valencia (2011), Fondazione Marconi (2012) and Galleria d’Arte Moderna e Contemporanea in Pordenone (2013). After teaching at Università Cattolica di Milano and at Institute for the Preservation of Cultural Heritage of Università di Parma, he currently teaches at RM-Raffles Milan and is a professor of Photographic Theory and Techniques at the IULM in Milan.
Paolo Giacomazzi
Architect / Interior and Exhibit designer
Paolo Giacomazzi took a degree in Exhibition Design at the Politecnico di Milano and at the same time studied music, obtaining a diploma in transverse flute at the Conservatory of Piacenza. He worked for important design studios in Milan such as Origoni e Steiner Architetti associati, Odoardo Fioravanti Design Studio, and Migliore e Servetto Architetti Associati. In 2009 he opened his own studio with the precise aim of designing communication spaces. This research has led him to fields that range from interior design to exhibition design, and has allowed him to also explore and apply Visual Design in his work.
Claudia Neri
Brand and Visual designer
Claudia Neri was professionally (and spiritually) educated in North America, where she gained a long experience in the field of branding. She founded and currently manages Teikna Design in Milan, a creative, award-winning boutique specialised in brand identity and editorial projects. Her work is characterised by a content-driven approach combined with creative solutions that have received many acknowledgements, such as Communication Arts, Chicago Museum of Architecture and Design, American Institute of Graphic Arts (AIGA) and Graphis. She has worked for clients both in Europe and overseas and recently signed the brand identity of the new Museum of Italian Judaism (MEIS). She is a designer and art director for FAO/ United Nations. She collaborated with universities such as IED, NABA and Fondazione Guggenheim in Venice. A member of the Jury in Cannes, the Art Director’s Club in New York, and the Art Director’s Club of Europe. She has been member of the Visual Design committee for the ADI Compasso d’oro. She regularly writes a blog on visual communication on the website of the ADCI Art Director’s Club Italiano.
Federica Di Leo
Graphic and Experience designer
Graphic and Experience designer, she started her professional activity at the newspaper Il Sole 24 Ore in 2014, after studying Communication Design at IUAV in Venice. Here, she had the chance to redesign the user experience and interface of Radio 24 and Il Sole 24 Ore. After collaborating with several communication agencies in Milan, in 2016 she joined the staff of studio Pomo where she mainly worked on research, concept and web design projects for clients in the fashion and luxury industry, such as Fornasetti, Santoni and La Rinascente. A curious designer with a high interest in new digital scenarios, her projects highlight a strong balance between user experience and the search of new communication languages. She is currently working as a consultant and freelance designer and is a member of the group SoapOpera Fanzine.
Julia Binfield
Illustrator / Graphic designer
Born in London, Binfield graduated from St.Martin’s School of Art and and Pentagram, with Alan Fletcher. After that she moved to Rome and then to Milan, where she currently lives and works. Over the last few years she has been working in graphic design, illustration, and has created several personal works. A monograph of her work was published by Edizioni Charta (1995). The awards and acknowledgements she has received include: Best Illustrated Book of the year with N.3. Che mistero nasconde il giardino dei vicini?, published by Topipittori (2005, two awards), D&AD British Design and Art Direction, European Illustration, Art Directors’ Club Italiano and Associazione Illustratori Italiani. Throughout her career, she has collaborated with various schools where she painted murals with students. In 2013, she created an installation commissioned by the Politecnico and by the Municipality of Milan in piazza Leonardo da Vinci. She has exhibited her projects in several exhibitions in Italy and the UK.
Pasquale Di Meglio
Design director / Visual designer
Pasquale Di Meglio studied art and specialised in the Art of Printing. After a first period spent in various graphic design agencies and an experience in the publishing industry, in 2004 he founded Studio41, a design studio that will gave life to several collaborations in the field of cultural communication. In 2010 he moved to Milan where he started working for Lumen, branding agency that allowed him to enter into contact with many Italian and international brands. Since 2014 he has been the Design Director at CBA, a brand design agency of the WPP group, which offers a global perspective on the world of branding and design thanks to its international team.
Tito Vagni
Media sociologist
Vagni is a teacher of Media Sociology at the University of Macerata and at the IULM in Milan, where he currently works as a researcher. He completed a Ph.D. in Sociology with a co-tutoring between IULM and The Sorbonne. He is a member of the Centre d’Études sur l'Actuel et le Quotidien (CEAQ) and held a fellowship at the ATOPOS international research centre of Universidade de São Paulo (ECA-USP). His works focus on cultural industry, social media and gastronomy. He directs the book series iMedia at Edizioni Estemporanee (Rome) and collaborates with Gruppo Editoriale L’Espresso and with the magazine Mark Up. He has edited the Italian version of several essays on media theory, among which is Patrice Flichy’s La società degli amatori. Sociologia delle passioni ordinarie nell’era digitale (Naples 2014). His last book is Abitare la TV. Teorie, immaginari, reality show (Milan, 2017).
Gigi Pasquinelli
Art director
After a degree in Graphic Design and Multimedia and a Master’s degree in Advertising at IED Milan, he started working as Art Director for different Italian and international advertising agencies (Lorenzo Marini, TBWA, Ogilvy & Mather). He worked on advertising campaigns for clients like Levissima, ING, Gazzetta dello Sport, Corriere della Sera, Nestlè, Eni and Paramount Channel. He received several awards among which are 2 golds, 1 silver and 2 bronzes at the ADCI Awards and was included in a shortlist at the Cannes Lions Awards. Before teaching at RM_Raffles Milan, he was a teacher at IED (Milan) and a Coordinator and Teacher of the chair in Graphic Design and Multimedia at the Academy of Fine Arts (Brescia).
Ginette Caron
Visual designer / Design director
Graduated at Concordia University in Montreal, she opened her first studio in the same city. She then moved to Milan in 1980s, where, after a collaboration with studio Pierluigi Cerri/Gregotti Associati International, she became the Design Director in the Benetton and Prada Groups. Her clients include: Barilla, Bulgari, Ferragamo, Fabriano, Fedrigoni, Knoll, Moleskine, San Carlo, Swatch, TV5 and Vatican (she was a member of the multi-award winning team that designed the Holy See Pavilion at Milan EXPO 2015). Her works were published, exhibited and awarded worldwide. Speaker in many design conferences and a member of international panels, she was teacher at IUAV (Venice) and visiting professor in many international universities. For her merits Ginette was nominated member of the Royal Academy of Arts and appointed International Ambassador Canada 150 by the Minister of Canadian Heritage in 2017, on the occasion of the 150th anniversary of the Confederation.
Benjamin Dennel
Visual designer
Dennel studied Graphic Design at the École Supérieure d’Art et de Design d’Amiens. After his graduation, he worked in Berlin for a year, where he collaborated with Katja Gretzinger and the studio Neue Gestaltung. He then returned to France and spent the next ten years working with clients such as the Ministère de la Culture et de la Communication, the Centre National des Arts Plastiques, and the magazine Arch+. Pedagogy and the transmission of knowledge play an important role in his approach to design: he has been teaching since 2012, is regularly involved in workshops, and frequently collaborates with Villa Medici. He is currently collaborating with studio Pomo in Milan and manages various artistic direction projects, especially for Mila Schön and the pastry shop Marchesi. His works were exhibited at the MoMA in New York, and are now part of the museum’s permanent collection.
Aura Tiralongo
Teacher of semiotics / Web writer
After a degree in Communication at the Università di Bologna she completed a Ph.D. in Semiotics at the Scuola Superiore di Studi Umanistici di Umberto Eco. She is specialised in the analysis of the media and of social stereotypes and studies the representation of gender in advertising and social advertising. Parallel with her scientific interests, she also works as a content manager and web writer. She has worked for l’Unità, Il Fatto Quotidiano, Bayer, CGIL, Discovery Channel and Realtime, among others. She collaborates with communication agencies and multinational companies on scientific copywriting and copy-editing SEO projects. She is a teacher of Semiotics at the IULM in Milan and collaborates with Stefano Bartezzaghi.
Cinzia Ligas
Semiologist / Anthropologist
Semiologist and teacher of semiotics and anthropology, she curates and anchors the video series Polisemantica, il mondo in un segno, I simboli nell’arte, Semeion, i simboli e la storia, Sign&Design, simboli e storia degli oggetti di Design, Moda e Lusso. She is a consultant in semiomarketing, fashion semiology, fashion video advertising, net semiology and virtual fashion. She joined RM-Raffles Milan after a twenty-year long experience in teaching symbology applied to products at several prestigious European universities, such as IESA, IFA, ISCOM, PSB and IESEG (Paris), Istituto Marangoni (Paris and Milan), IED and Domus Academy (Milan), Style and Design College, Polimoda (Florence) and Università di Bologna. Author of several publications on semiotics applied to design, art, web, fashion and food&wine. She has been editor-in-chief of the magazine QC2, quaderni di comunicazione.
Anna Luigia De Simone
Lecturer / Curator
With a Ph.D. on the History and Criticism of Architecture, she has been a professor of Contemporary Art and Multimedia Communication at the Università della Campania. Already a university researcher in Contemporary Art History, she is currently a university researcher in Cinema, Photography and Television at the IULM in Milan, where she teaches Art and Media Curatorship, Art and Television, Cultural Heritage, Arts and Tourism and is member of the Ph.D. Board in Visual and Media Studies. She has always been combining designing with her activity of coordinating volumes, catalogues, and international exhibitions. In 2015, she coordinated the curatorial staff of the Italian Pavilion at the Venice Biennale of Art. She is currently coordinating the editorial project for the Treccani Encyclopaedia of Contemporary Art and collaborates with the monthly magazine Arte. Her research, which is published both in book form, papers and articles, falls within in the framework of visual studies and is aimed at exploring intermedia processes and situations.
Laura Cattaneo
Visual and Interface designer
After studying Communication Design at Politecnico di Milano she joined Leftloft as an information designer and discovered her passion for the shape of data. In 2009 she started collaborating with the male magazine IL of the newspaper Il Sole 24 Ore. In 2010 she experimented with the first Italian digital magazine: La vita nòva — awarded by SPD, European Design Awards, Malofiej and D&AD. Her projects are featured in various publications such as: Data Flow2 (Die Gestalten Verlag), Designing news (Die Gestalten Verlag), Information Graphics (Taschen), and Visual Storytelling (Die Gestalten Verlag). In the following years, she collaborated with various magazines, such as the Mit Technology Review, Harvard Business Review, New York Magazine, Esquire, and Wired. Since 2013 she has been working as a professional journalist and is in charge of the digital design area at Il Sole 24 Ore, where she deals with interaction and interfaces of the daily digital products offered by the newspaper and by Radio24. She teaches at the Università IUAV (Venice) and at CFP Bauer (Milan).
Franco Achilli
Visual designer
An architect, Franco Achilli trained with Alfred Hohenegger, Giorgio Fioravanti and Gianni Sassi, then at the New York School of Visual Arts. After acting as assistant to Emilio Fioravanti at G&R Associati, he opened his own first office in Milan in 1985 with Guglielmo Ghizzardi and Mario Piazza. In 1995, he launched A+G Achilli Ghizzardi Associati, which he still runs today, working in architecture, brand and exhibition design, and publishing graphics. His clients in a career spanning over thirty years have included industrial and commercial groups, publishers and international organisations. He has continuous experience in lecturing in design schools and teaches Visual Identity in Brands at the IULM University in Milan. He has been a Visiting Professor at the Northern Illinois University and had held courses at the University of Palermo, the Art Institute of Chicago, Milan Polytechnic, the IUAV in Venice and other universities. The acknowledgements he has received for his teaching work include ten awards from the Designer & Art Directors Club of London. He has written and edited publications about design and his work has featured in leading international magazines.

Companies & Brands

In nearly thirty years of work, the Raffles Group has built up a substantial network of partners that participate in our three-year and Masters courses. These firms’ reputations and the quality of the relationships e have developed with them are a guarantee of a decidedly fertile meeting between education and business.

Adidas, Aigner, B&O – Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C&A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm, Furniture Design Award Singapore, Giorgio Armani, H&M, Heinz, Hermes, Hogan, HP Technology, HSBC – Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, Lego, Li & Fung, L’Oréal, Louis Vuitton, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Saatchi, Saint Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewellers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y&R, Yves Saint Laurent.

Monday Talk

Every Monday evening at 6.30 p.m., Raffles Milano invites its students to meet one of the major personalities who walk the stage of design, style and design culture. Hearing the stories and ideas that influence the market and drive our mindset – straight from the horse’s mouth – is an amazing opportunity that adds substance to our academic programmes. Here is the agenda of meetings for the coming year.

Admissions

Applications can be sent by the “Admission Form” below or made by phone by calling the Secretariat directly. When we receive the required documentation and a motivational letter written by the Candidate, the Management will set the date for an introductory interview with the Course Leader or with the College Director: it is an open discussion during which the Candidate can explain his or her personal motivations. He or she can ask information on the general guidelines of the Institute (commitment, dedication, behavior, general Rules & Regulations of the didactic activities).If their profile is considered suitable, candidates will receive official notice regarding the acceptance of their application, which in any case is non-binding for the Candidate.

Application documents:
– motivation letter
– passport or identity card for Italian or EU-EFTA citizens
– payment receipt of the €100.00 Application fee.

Candidates can also send the application documents to the e-mail address: triennali@rm-modaedesign.it

For further information, please fill in the “Information Form”.

Fees

Following the Management’s official notice concerning the Candidate’s admissibility, the latter may proceed to the enrolment stage. All students who fulfil the requirements must pay the enrolment fee when they formalize their enrolment, which must then be integrated by the yearly tuition fee (established by the four family income brackets before the beginning of the course).

The amount of the tuition fee can be paid in one single instalment or in two further instalments after the enrolment fee: the 2nd instalment must be paid before the beginning of the First Semester, and the 3rd instalment before the beginning of the Second Semester. Another option is to pay in 10-monthly instalments, which 1st one corresponds to the enrolment fee (enrolment fee + First instalment of the annual tuition fee) and the last no later than the 9th month from enrolment.

European Union and EFTA students
Enrolment fee + Tuition fee established by one of the four ISEE family income brackets:

1st income bracket upto 40.000 euros
Enrolment fee: 3.000 euros
Yearly tuition fee: 5.000 euros

2nd income bracket from 40.001 to 70.000 euros
Enrolment fee: 3.000 euros
Yearly tuition fee: 7.000 euros

3rd income bracket from 70.001 to 100.000 euros
Enrolment fee: 3.000 euros
Yearly tuition fee: 9.000 euros

4th income bracket from 100.001 euros
Enrolment fee: 3.000 euros
Yearly tuition fee: 12.000 euros

Non-European Union and Non-EFTA students
Enrolment fee: 3.000 euros
Yearly tuition fee: 12.000 euros

Application fee
Candidates who want to apply for admission to our Three-year courses must pay an application fee of 100 euro.

Information request
Admission form